The 22 Most Popular Adweek Stories of 2022


If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone—it felt like we packed 18 months into 2022.

One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking from the downfall of FTX. We were just getting the hang of what purpose-driven marketing really means when rising inflation sent everyone back to savings-oriented tactics.

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